Wednesday, July 14, 2010

The elephant in the room

Here’s the elephant in the room nobody is talking about.
Our definition of economic health is growth. However, growth cannot be sustained indefinitely. Population growth is slowing and in some regions is shrinking. Population growth is a major factor in business growth… more customers.
Without new customers, the only other possibility is innovation and new products. Once the market is saturated however one cannot expect much growth (unless you plan obsolescence)
In addition our consumption at current levels is killing us. The world is running out of resources and the planet has a fever. We cannot celebrate consumption in the face of this.
So we need to remodel our economy. A sustainable economy developed in parallel to development of clean and sustainable energy.

Please watch Arithmetic, Population, and Energy

No comments:

Post a Comment